Advisory Board Member Profile
Vice President, Global Creative Marketing
Areas of Expertise
Your Customers, Their Journey, Customer First Culture, Customer Experience in your Organization-Navigating Politics of Change
As Vice President, Global Creative Marketing at IMAX, Andrew has focused on building IMAX’s award-winning global in-house creative team into what it is today – IMAX Creative – named “2019 Brand Team of the Year” by Creativepool and awarded “2019 Best Documentary Marketing Campaign” by GSCA.
He and his team play a key role within the Global Marketing organization placing customers at the heart of their creative strategy to bring them closer to IMAX, the only global platform for theatrical blockbusters.
He and his team’s work span across every customer creative touchpoint from launching global brand campaigns, developing design systems and branding through to launching original content, documentaries, Hollywood film campaigns, product lines and new business initiatives.
Prior to joining IMAX, Andrew spent 7 years helping build The Sheppard, an Integrated Creative Marketing Agency based in Los Angeles launching attractions including OUE Skyspace Los Angeles, developing environmental design systems for Guy Fieri’s Restaurants across U.S. Live Nation venues and rolling out Product Launches for Simmons Bedding.
While at The Sheppard, he oversaw the Projects and Creative teams across all brand accounts and helped expand the agency’s diverse roster of clients. His main focus was developing strategic marketing solutions to drive business revenues for the agency’s clients and bringing those solutions to life through creative.
Andrew is a UC Irvine Alumni from the class of 2009 with a B.A. in Spanish and a B.A. in International Studies. He’s been a Big Brothers Big Sisters mentor for 8.5+ years.