Advisory Board Member Profile
Partner | Fractional CMO
Areas of Expertise
Your Customers, Their Journey, Customer-Focused Innovation, Customer First Culture, Customer Experience in your Organization-Navigating Politics of Change
Kirk is a Partner in Chief Outsiders, a national management consulting firm, and a Fractional CMO to clients in the hospitality, retail and professional services industries. A quick study of what's working and what's not, he is a progressive marketer, driving brand, CX, product and service development.
He is the former CMO and Head of Culinary Development for IHOP Restaurants, and has served as VP Marketing for Westfield Malls, and VP Global Marketing for Hilton Hotels & Resorts. Prior to that, Kirk was Group Director for Innovation at The Coca-Cola Company, and SVP Group Account Director at McCann WorldGroup Advertising.