Advisory Board Member Profile
F&A Federal Credit Union
Vice President, Marketing
Areas of Expertise
Customer Experience Strategy, Your Customers, Their Journey, Customer-Focused Innovation, Customer First Culture, Principles of Customer Relationship Building, Customer Experience in your Organization-Navigating Politics of Change
Melia Keller is a Vice President of Marketing with over 26 years of experience in marketing, operations, and lending within the retail banking industry. Her current role includes the strategic direction and implementation of customer experience, branding, communication, promotion, and business development initiatives for F&A Federal Credit Union, a $1.8B in assets financial institution that serves Los Angeles County Fire and Agriculture employees.
Before serving at F&A, Keller held various positions in marketing, public relations, and government affairs, including a CEO position at Mid Cities Credit Union in Compton, California. Keller also served eight years in the United States Army Reserve Special Operations Command as a Civil Affairs Sergeant and completed a 10-month combat tour in Iraq, where she assisted with the country’s first free election process.
Keller has received several industry awards for her work in marketing, corporate culture, communication, and public advocacy. She has previously volunteered as a YMCA Youth and Government program director, a Girl Scout Troop Leader, Board Secretary of the Foundation for the El Camino Compton College, the Bank on Los Angeles Small Business Group, and the National Youth Involvement Board. Keller is currently a member of the Global Women’s Leadership Group and American Marketing Association and serves on the Southern California Credit Union Collaboration Association Steering and Conference Committees.
Keller loves to hike, cook, read, and write. She has authored three books, including an award-winning account of her tour in Iraq, In the Company of Soldiers. Keller holds a Master’s Degree in Business Administration and is currently working toward obtaining her doctorate in organizational psychology from California Southern University.