Advisory Board Member Profile
President & Chief Executive Officer
Areas of Expertise
Customer Experience Strategy, Customer First Culture
Barry Roach is the President and Chief Executive Officer for Water and Power Community Credit Union, an $870 million asset financial institution headquartered in Los Angeles. He has over 30 years of experience leading teams of customer-focused professionals and orienting all facets of the organization toward the ideal customer experience.
Barry earned a Master of Business Analytics degree from Ohio University in 2020, and a Master of Business Administration degree, specializing in Financial Services, from Dalhousie University in Halifax, Nova Scotia.