Advisory Board Member Profile
Christine Bui
Chief Customer Officer
Areas of Expertise
Customer-Focused Innovation, Customer First Culture
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Christine is the Senior VP of the Client Care and Financing Division of Optima Tax Relief located in Santa Ana, CA. She has been with Optima Tax Relief since its inception and oversees the operations of various departments, including the financing, customer service, accounts receivable, dispute resolution, and case management departments. In addition to leading the daily operations of multiple departments, her responsibilities also include driving the organization to work together towards optimum customer experience through various channels like technology implementation, training programs, and cultural initiatives.
She has successfully led her division through several systems changes and has worked closely with engineers on Optima Tax Relief's payment and client portals features. She is passionate about employee development and understands the importance of fostering a culture where employees are given the opportunity to learn and grow. With 15 years of consumer finance experience, she has also worked in the real estate and lending industries. Christine holds a bachelor's degree in Business Administration with an emphasis in Information Systems and a Master's in Business Administration at Pepperdine University.
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