Advisory Board Member Profile
Vice President, Global Marketing
Areas of Expertise
Customer Experience Strategy, Your Customers, Their Journey, Customer-Focused Innovation, Principles of Customer Relationship Building, Accelerate & Improve Decisions with Data, Customer Experience in your Organization-Navigating Politics of Change
Claire Lin currently is Vice President of Global Marketing at Halo Technology, leading the strategic direction in brand, web, and digital marketing across DTC and commercial channels. Since joining Halo in 2019, Claire has played a key role in delivering the organization’s core values, differentiated product technology, and marketing automation to scale customer experiences.
Prior to Halo, Claire served as Senior Director of Global Marketing and Merchandising at Newegg. There she expanded its e-commerce marketplace platform to over 80 international markets, and drove five consecutive years of double-digit revenue growth through customer and third-party merchant acquisition. Sharing her experiences, Claire has been a guest speaker at industry events including eTail East and West, London Seller Summit, and SellerCloud conferences.
Claire previously worked with leading e-commerce platforms and brands including Newegg, eBay Enterprise, and Activision Blizzard. She prides her work on understanding the full gamut of operational know-how combining digital innovation, marketing, technology, creative, merchandising, and supply chain management thus creating a dynamic customer experience. Claire is a graduate from Loyola Marymount University, College of Business Administration.