Advisory Board Member Profile
Dave Morris
CarParts.com
Chief Merchandising Officer 
Areas of Expertise
Customer Experience Strategy, Your Customers, Their Journey, Customer-Focused Innovation, Customer First Culture, Principles of Customer Relationship Building, Customer Experience Functional Alignment, Accelerate & Improve Decisions with Data, Customer Experience
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David Morris
Chief Merchandising Officer, CarParts.com David Morris has been CarParts.com’s Chief Merchandising Officer since January 2020. With over 25 years of automotive supply chain and merchandising experience, Dave is focused on continuing to improve and build CarParts.com’s company-owned brands, as well as launching new relationships with global brand and manufacturing leaders, maintaining the highest quality standards, and forging new partnerships to provide customers with the parts they need direct from the top manufacturers and brands in the world. From 2017 to 2020, Dave served as Senior Vice President of Merchandising and Supply Chain at Icahn Automotive. He played a significant role in rebuilding the retail and service supply chain while deploying new assortment strategies throughout the retailer’s national footprint. From 2011 to 2017, Dave served as the Vice President of Supply Chain and Business Development for The Parts Authority. His contributions and support were instrumental in the company’s $500 million revenue growth over the span of 5 years. From 2001 to 2009, he led collision parts and supplies company Auto Body Panels as President and Chief Executive Officer, tripling revenue over his 8 years of leadership. Dave has held multiple automotive leadership and committee roles, including the Collision Industry Conference and the Certified Automotive Parts Association, and currently acts as a Mentor for the Young Auto Care Network Group (YANG), the under-40 networking group of the Auto Care Association. In his spare time, Dave has restored over 40 cars and trucks, and is gearing up for his next project. He has been happily married for 29 years to Mechelle Morris, and together they have four children. Getting all four through high school and now college is his proudest achievement.
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