Advisory Board Member Profile
Ryan Edwards
Camino 5
Co-Founder and Head Consumer Experience 
Areas of Expertise
Experience Design (XD), Analysis & Research, CRM, and digital strategy.
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Ryan’s career spans 20 years in Digital – beginning in Web Design/programming and growing to Creative Director before deciding that the future is CX (Consumer Experience). Focusing on CX for the last 10 years, he found a home as the Director of Consumer Experience for Quigley-Simpson and co-founder of the boutique consultancy Camino5. Ryan was drawn to CX because it encompasses all touchpoints, both digital and real world, designing how products and services help people solve a need or challenge.
This has been achieved by working with some of the most well-established brands in the world such as Disney, PNG, NBCU, Unilever, Chase, Nike and Kaiser Permanente. Defining CX as a path to simultaneously grow business goals while meeting the consumers' needs, he adds value far beyond the basic product and service. In HealthCare designing experiences to allow people to quickly find the services they need and relieve anxiety before medical tests. In e-commerce this approach has helped to foster inclusion and break gender stigmas (while raising online revenue) in the traditional alpha male world of shaving & Grooming. Using XD to crowdsource solutions to problems with the XPRIZE and combining CX with behavioral logic for predictive entertainment choices. Never before has XD, CX and UX been more prevalent as the conversation evolves from how to use CX to maximize conversion to how CX can be used to add value to a person's life- be it as simple as alleviating stress in a purchase journey to as complex as relieving anxiety before a medical procedure. Ryan sits on the Forbes Technology Council, is an advisor for the startup StarNews, which is creating a new Video-On-Demand (VOD) model for Africa, and advisor for ExpertDojo International Accelerator.
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