Advisory Board Member Profile
Steven Zanco
Simpson Strong-Tie Co., Inc.
Inside Sales Manager 
Areas of Expertise
Customer Experience Strategy, Customer-Focused Innovation, Customer First Culture, Principles of Customer Relationship Building, Customer Experience in your Organization-Navigating Politics of Change
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Hello! I’m Steve Zanco. My history of success in regional, national, and international sales is related to my ability to develop strong business relationships and establish customer loyalty. I’m an expert in creating a return on investment (ROI) through market penetration, business growth, and channel development. Delivering NO EQUAL customer experience is my passion.
I have an MBA and possess multiple certifications in negotiations, management & leadership, agile management, and marketing. This education has enhanced my knowledge and abilities and furthered my proficiency in process improvement. I have a robust history of success in cost control and reduction, product development and marketing, budget administration, new business acquisition and retention, key account development, and brand/promotions marketing. I have created planograms that increased sales by $33 million in two years and I have developed new products by analyzing customer demand and cultural movements. In each of my professional roles, I have produced successful, positive results and have a consistent history in advancing the company. I have technical proficiency in SEO, SEM, CMS, CRM, social media marketing, mobile marketing, web analysis, email marketing, and digital video platforms. In my free time I skateboard and give back to skateboarding and the community as President of Skatepark Respect, Inc. a registered 501(c)(3) nonprofit with a mission to create awareness and community involvement in keeping skateparks clean and maintained. We host cleanup events and help educate the community about the benefits of cleaner and safer skateparks while bringing the community and municipalities together. Feel free to connect with me at stevezanco@gmail.com.
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