Areas of Expertise
Vice President Digital Channels
Elizabeth joined Fox at the end of 2017 as VP Global Digital Channels responsible for driving integrated digital Rider experiences to grow advocacy and commerce. Prior to joining Fox, she led global digital commerce at Volcom for 3 years growing digital DTC and expanding selling platforms to drive more than 4x global growth in digital sales.
During Elizabeth's 5 years at Oakley as global Director of Consumer Acquisition and Loyalty, she created and successfully deployed Oakley's first ever global unified digital marketing platform on ExactTarget; Oakley's Loyalty strategy and first loyalty program; global digital product registration program; as well as a US Warranty Assist program that converted all ~200 Oakley Stores into omni-channel maintenance and warranty centers for Oakley owners.
Elizabeth has studied Predictive Analytics in a MS program at Northwestern University, and has a MBA from Cal Lutheran University.