Customer Experience
Advisory Member

Erica Lewkowicz Lavi

Active Term: 

Areas of Expertise

• Accelerate & Improve Decisions with Data
  
• Customer Experience in your Organization-Navigating Politics of Change

Director, Analytics

Mirum/WPP

Erica has spent over 15 years focused on measuring and optimizing the digital customer experience. Her focus on people-oriented analytics has led to measurement and optimization approaches based on user intentions aligned to outcomes. She is specialized in identifying key customer segments and leveraging those insights and customer motivations to create more relevant and effective experiences.

Her background and passion for analytics and psychology has guided her strong point of view around making experiences purposeful and satisfying. She has experience across various industries including automotive, retail, financial and hospitality.

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