Advisory Board Member Profile
Erica Lewkowicz Lavi
Mirum/WPP
Director, Analytics 
Areas of Expertise
Accelerate & Improve Decisions with Data, Customer Experience in your Organization-Navigating Politics of Change
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Erica has spent over 15 years focused on measuring and optimizing the digital customer experience. Her focus on people-oriented analytics has led to measurement and optimization approaches based on user intentions aligned to outcomes. She is specialized in identifying key customer segments and leveraging those insights and customer motivations to create more relevant and effective experiences.
Her background and passion for analytics and psychology has guided her strong point of view around making experiences purposeful and satisfying. She has experience across various industries including automotive, retail, financial and hospitality.
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