Areas of Expertise
Associate VP of Product, Consumer Marketing Technology
Itay Rahat oversees Global Consumer Marketing Technology team at Warner Music Group, connecting fans with their favorite artists and brands. Itay coaches a team of product owners across verticals of Email, Data Platforms, CRM, Mobile, Social, Lifecycle Marketing, Automation & Personalization, Web, APIs, eCommerce and Ad-Tech.
The Team works with WMG label marketers on cultivating artists' audiences, driving music consumption, and leveraging platform solutions to deliver personalized music offers and increased discoverability. They develop data driven tools and tactics which are utilized daily to manage the customer experience for 1500 artists and brands with a reach of 100+ million consumers. Prior to WMG, Itay was Manager of Marketing Services at Artist Arena, creating new direct to consumer opportunities, and Head of Digital at the academic publication The Music Business Journal.
Itay holds a Product Owner and Scrum Master certificate, is a speaker in various conferences and business schools, and led his team to win multiple awards for marketing campaigns and programs. He is a Berklee College of Music Alumni and avid Pianist.. In addition to his work at WMG Itay advises startups in the music and entertainment space through Techstars Music, FusionLA and TechnoArt Accelerators.