Customer Experience
Advisory Member

Michelle Machrone

Active Term: 

Areas of Expertise

• Customer Experience Strategy
  
• Your Customers, Their Journey
  
• Customer-Focused Innovation
  
• Accelerate & Improve Decisions with Data

Director, User Experience and Design

Viking Cruises

Michelle Machrone is a veteran of the interactive space with over 15 years of proven excellence in audience engagement - focusing specifically on user experience, strategic marketing and product development.  Michelle began her early career at AT&T and transitioned into digital media as the Executive Producer of Mattel’s branded toy websites.  She subsequently joined a variety of companies in the Los Angeles area further enhancing consumer experiences in the entertainment, fitness and health sectors. 

Currently, Michelle leads digital user experience and design at Viking Cruises.  Michelle holds a BA in Economics from the University of Washington and an MBA from the University of Southern California, resulting in a fruitful combination of analytical thinking with clean, clear design solutions.

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